the James Bond angle connects with a lot of people
Now imho Omega Watches have that in spades, on top of that they also have product channels that focus in on specific concepts. Look at the Speedmaster range, the moon Longines Watches et al, that nails totally a broad swath of people with the whole first IWC Watches on the moon/nasa stuff. Look at the Seamaster range, the James Bond angle connects with a lot of people too. Personally I find it a little cheesy but we need to look beyond that and look at the whole range of celebs that Omega uses.Think about it, its not about the products its about the emotion they make people feel.
The Aqualung is still away, almost 2 weeks overdue from holiday. Word is the Lady Lung he met is in the family way, expect the patter of little Panerai Watches. Remember, the weekend doesn’t start until we see what’s in the Aqualung. Can you guess? I don’t suppose we should be surprised, after all Rolex have been trying to copy Omega for years. Currently a triumph of style over substance hence much in keeping with the brand itself take a look at Rolex Blogger. He has wisely linked to here so can’t be all that bad. One to keep an eye on. Mauritius for a fortnight. This makes our friend Patek Philippe Watches even more apt. “Here is a box, a musical box, wound up and ready to play. But this box can hide a secret inside. Can you guess what is in it today ?
I must admit I’m not a big fan of the whole James Bond thang that some Omega owners have going on. Despite also reading quite a lot of Seth’s work, including “All Marketers are Liars” I’m not a big fan of his either. Imagine yourself opening your bank locker and finding that all your valuables are missing with only scraps of paper and a few imitations remaining. This is exactly what happened to Mr Sujit Mohan Choudhury, former assistant commissioner of Kolkata Police. A rare Hublot Watches, various mementos and medallions received during his student days and three bhoris of gold jewellery were among the valuables missing.
A great thread over at Timezone, lots of great pics of a Railmaster in a wide range of straps, whats your choice? Playing dress up with the Railmaster: Vote for your favorite. Just when you thought the current fashion for large Omega’s had reached its zenith up pops a 1500mm Speedmaster, yes a full 1.5m Check it out! Real or Tag Heuer Watches I’m still a big fan of going the authorised distributor route but the price pressure from the online dealers can only be good news for us buyers, more sellers usually means lower prices and I like a good deal!
In Franck Chopard Watches case lets join the dots, NASA, Astronauts, James Bond, Michael Schumacher etc etc. Its real simple, wear an Omega and like those guys you will be successful, modest and above all cool, calm and collected. One things for sure, Omega are telling a great story and I believe have the products to back it up. Surely Seth ain’t just a Replica Watches guy with a grudge? Via what can only be described as the excellent, stupendous, must read wristfashion.com. This time for sure he has missed the mark, focusing on one endorsement without seeing the overall strategy and also missing what, imho, is a big factor behind the success of it Pierce Brosnan himself. If I may be so bold as to copy and paste from a post I did over at Replica Watches is nothing to do with being able to recognise individual products as belonging to a group, it has nothing to do with logos nor slogans. When Fake Watches has reached brand status it is because it invokes a rolex Watch, a feeling within people. Some people then connect with that brand because the “feeling” they get from it matches their world view.

